Pre-launch verification notice
These documents are detailed draft notices. The supplied company number identifies a dissolved company, not a verified active operator. The operator’s legal identity, contact details, merchant permissions and live privacy configuration must be confirmed before commercial launch. See legal information.
This notice describes the current Wise Fern website. It has no account registration, contact form, newsletter, shopping cart or payment collection. No optional analytics or advertising tracking is installed by this website. Hosting providers may nevertheless process technical information needed to deliver and secure the site.
1. Who is responsible for your data
Wise Fern is the publication name. The supplied contact is 5 Freston Road, London W10 6TT, United Kingdom; telephone +44 20 7033 2950. The active legal operator and data controller have not yet been verified. The supplied company number 3562372 corresponds to a dissolved company, as explained in Legal information; it must not be treated as evidence of an active controller.
Before public commercial launch, the operator must confirm its full legal identity, an effective privacy-contact channel, hosting arrangements and any processors. We do not invent a privacy email address or claim that a data protection officer has been appointed.
2. Information that may be processed
When you visit, the hosting service and asset-delivery infrastructure may receive your IP address, requested page or file, time of access, browser and device information, referring page and technical error information. Such data may be recorded for delivery, security and diagnostics depending on the providers’ actual configuration.
Your browser stores a privacy preference record named wise-fern-consent-v1, containing necessary-storage status, your optional-category choices and the time of your choice. It stays in your browser and is not submitted by this page to a marketing service. If you telephone or write to us, you choose the contact and message information you provide. Please do not send card details, passwords or sensitive personal information.
3. Purposes and lawful bases
Delivery of the requested pages, protection against abuse and troubleshooting may rely on legitimate interests in operating a functional and secure website, subject to balancing those interests against your rights. Responding to correspondence may rely on legitimate interests or steps necessary at your request, as appropriate. Compliance with a binding legal obligation relies on that obligation.
Strictly necessary browser storage remembers your privacy choice. Any future optional analytics or advertising technologies require a clear prior choice where required by UK PECR; processing dependent on that choice will rely on consent where appropriate. Consent is not inferred from scrolling or continued browsing. No optional category is activated merely because this policy describes it.
4. Cookies, preferences and external resources
See our Cookie policy for the storage key, purpose and available controls. Reject optional and Accept all are available in the banner, and Cookie settings in the footer lets you revisit your choice. No analytics or marketing scripts currently consume the saved optional preferences.
The site uses externally delivered fonts and hosted images. When your browser requests these resources, the relevant provider may receive technical connection information such as an IP address. Google Fonts is an external font provider. Such requests are distinct from optional marketing cookies. The operator must assess lawful bases, provider terms and any international-transfer implications before launch.
5. Recipients and third-party websites
Technical information may be processed by website hosting, content-delivery and security providers as needed for the site to function. We do not sell visitor data or currently share browser consent records with advertising partners. Information may also be disclosed if required by law or necessary to establish, exercise or defend legal claims, subject to applicable safeguards.
Clicking a product link takes you to Top Gadget Life. That merchant separately controls information you provide there, including order, payment and delivery details. Its privacy and cookie policies apply to its website; your Wise Fern preference does not set your choices there. We receive no order or payment information through this landing page.
6. International transfers and retention
Website infrastructure and font providers may process information outside the UK. The operator must verify actual locations and, where needed, ensure a UK adequacy regulation or appropriate safeguard such as the UK International Data Transfer Agreement or UK Addendum applies. No particular transfer safeguard or provider agreement is represented as verified for this draft.
The browser preference remains until replaced or you clear site storage; it has no programmed expiry in this version. Technical log retention is controlled by the hosting services and has not been verified. Correspondence should be retained only as long as necessary to answer the issue and meet applicable legal obligations. Before launch, the operator must confirm its actual retention periods and publish them here.
7. Your UK data-protection rights
Subject to statutory conditions and exemptions, you may request access, correction, erasure, restriction, data portability for eligible processing and objection to processing based on legitimate interests. You may withdraw consent at any time without affecting the lawfulness of prior processing. You can object to direct marketing at any time; no direct-marketing list is maintained by this website.
Contact the publisher using the supplied details, explaining your request and enough information to locate any relevant record. Proportionate identity checks may be necessary. Requests are generally answered within one month, subject to lawful extensions; an operator must not require payment for an ordinary valid request. You can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
8. Children, security and changes
The site is intended for adults and does not knowingly solicit children’s personal data. It carries no automated decision-making or profiling functionality. If you believe a child’s information has been provided, contact the operator. Products with small parts should not be treated as toys.
Reasonable security and access restrictions should protect any personal data, but no internet transmission can be guaranteed absolutely secure. This policy must be reviewed whenever actual processing changes; the date shown identifies the most recent revision. New non-essential tracking must remain disabled until valid consent is obtained.